A package of six reports and maps combines geographic information system (GIS) technology with extensive demographic, consumer, and business data. The information will help you understand the lifestyle and buying behaviors of the households in your market and answer such questions as where to find optimal sites for new store locations, how to market effectively to specific customer segments, and how to profile your best customers and find more like them.
Who needs the information?
Businesses that want to expand product and service offerings.
New and established businesses that want to find their competition.
Retail professionals who want to understand consumer expenditures and lifestyles of their customers.
Commercial real estate agents that want to find optimal sites for new locations. Or,
Any organization that wants to implement a targeted marketing campaign.
Pick the right location for your retail operation. These site prospecting tools and analysis will help you find trade locations with the best potential for sales success.
Accurately identify target consumers. Reporting based on your trade area will provide invaluable information about customers. You will be confident that you are marketing to the right audience; you can find out where more consumers like them are located; and, you can more accurately communicate real benefits in your marketing programs.
Know more about your competition. Identify key competitor details and know where all competitors are located to reveal information that is key in developing differentiated marketing programs.
Location Information Package Effective Immediately - Price Reduction from $325 to $275
Six Reports and Maps for $275 (a savings of $650, individually $925) Find the Right Location or Grow Your Market
Business Summary: Information in this report identifies the number of businesses and the number of employees per industry group in a market. The Business Summary also compares the daytime population of the area to the residential population. Knowing where people live and work in your market is vital in deciding where to locate businesses and services. Sample Business Summary (PDF - 16kb).
Retail Marketplace Profile: Businesses that successfully understand and respond to growing consumer demands must know where to find area demand for their products and services. The Retail Marketplace database, designed to help retailers analyze retail sales generated in a given area, shows if customers are traveling outside the area to shop and highlights retail sectors that represent the area's biggest demand. Capitalizing on this information, retailers can make smarter decisions about site selection, product offerings, and more.
Understand the scope of retail activity in your market area. The Retail Marketplace Profile displays the retail sales and retail potential dollar amounts; the leakage/surplus factor, which measures the gap between supply and demand; and the number of businesses in the industry. Use the data in this report to evaluate the potential of future sites, determine if customers are traveling outside the area to shop, and plan marketing/advertising campaigns. Sample Retail Marketplace Profile (PDF- 33kb).
Retail Goods and Services Expenditures: Based on annualized data from the Consumer Expenditure Survey (CEX), the CEX report line identifies the consumer dollar potential available to be spent for various retail categories. These reports include the total dollar amount spent, average amount spent per household, and the Spending Potential index, which measures the amount spent for a product or service in your area compared to the U.S. average. The report shows the total dollar amount per household spent on retail goods and services categorized by apparel, computer, food, finance, health, and insurance. A potential spending index (SPI) compares the amount spent for a product or service in your area to the U.S. average. Retailers can quickly identify and compare national and local customer preferences. Sample Retail Goods and Services Expenditures (PDF-20kb).
Tapestry Segmentation Profile: This report compares the top Tapestry segments in your area, ranked by household percentage, to their national counterparts. The report also includes data for 12 LifeMode summary groups (groups with similar consumption and demographic patterns) and 11 Urbanization summary groups (groups with similar density). Use this report to help
Define market penetration
Compare local markets to their national counterparts
Identify opportunities
Discover untapped potential
Target your best customers and prospects by geography
The 65 market segments of the Community Tapestry segmentation system classify U.S. neighborhoods based on their socioeconomic and demographic composition. Segments are combined to identify 12 LifeMode summary groups with similar consumption and demographic patterns and 11 Urbanization summary groups with similar density. Tapestry helps reveal your customers and your markets, enabling you to find more like them. Sample Tapestry Segmentation Profile (PDF - 33kb). Use Tapestry to:
Evaluate current and potential sites
Target direct mail campaigns
Use customer preferences in developing new products
Expand sales territories
Plan media campaigns
Demographic and Income Profile: This report summarizes Census 2000, current-year estimates, and five-year forecasts of household data to reveal trends in demographics and income. Demographic variables illustrated with bar and pie charts help you quickly analyze the demographics of trade areas to forecast market growth. Sample Demographic and Income Profile (PDF - 20kb).
Site Map: The Site Details Map provides a map of your trade area in rings. Sample Site Map (PDF - 230kb).
Order Location Information Package for $275. Click on the button to start.
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A package of six reports and maps combines geographic information system (GIS) technology with extensive demographic, consumer, and business data. The information will help you understand the lifestyle and buying behaviors of the households in your market and answer such questions as where to find optimal sites for new store locations, how to market effectively to specific customer segments, and how to profile your best customers and find more like them.
